Noting how the name almost spells out Plan TV, I read how ITV’s advertising platform is doing well. The ITV press release has some data, including types of user, benefits for digital campaign booking and more. I see it as evidence of a working, coherent strategy, and found this fact interesting: Planet V is the second-largest video advertising platform for premium video in the UK, … Continue reading ITV’s Planet V hits £1 billion
Back in 2023, the Netflix Upfront talked about the brave new world (to them) of advertising. In 2024 the latest Upfront is more bullish, giving real data on viewers and their engagement with advertising. It also mentions the Netflix Effect as summarised in the infographic at the top of this article, which I repeat in case WordPress has chopped it for your screen. The Netflix … Continue reading Netflix Upfront 2024 celebrates The Netflix Effect
November 1, 2023, sees the UK launch of the Disney advert supported tier, as well as other adjustments (as well as the new pricing). It’s all covered here, but the bit most relevant is copied below: Standard with Ads Standard Premium Watch brand new Originals, latest blockbuster movies and binge-worthy series ✓ ✓ ✓ Ads Ad-supported streaming Ad-free streaming Ad-free streaming Subscriptions Monthly: £4.99 Monthly: … Continue reading Disney+ new UK plans (including ads)
Netflix is marking one year of its ad based service with a host of numbers for the previous year, as well as plans for 2024. Whatever scepticism there was one year ago seems to have evaporated, with the offering doing well and Disney following suit, with Prime Video to follow. As to Netflix, they report on how the offering has been tweaked to suit the … Continue reading Netflix ads — one year later
In unsurprising news, Prime Video will be dropping adverts into its subscription from 2024. No specific word as yet as to when (Q1?) and this is (at least) UK and US. You can read the announcement here, but if you’d rather not be ‘reminded just how good Prime Video is’ the key part is: …starting in 2024, Prime Video shows and movies will include limited … Continue reading Prime Video to include advertising from next year (2024)
What a difference a few months make. Once a taboo, now Netflix has fully embraced advertising and in its recent Upfront event (see report here) talked about the future for its advertisers. In doing so, it also revealed some details on future programming. Here’s the highlights: During its Upfront, Netflix highlighted new upcoming shows including Shawn Levy’s All the Light We Cannot See, Griselda with … Continue reading Netflix Upfront 2023 puts the focus on advertising
Netflix revealed its Q1 2023 results last week, and they (I’m no investment analyst) look broadly to be positive, and much more so than this time last year. You can read all the details (and explain them to me!) in the letter to shareholders. You get the flavour from the summary: It’s a focus on new revenue streams, with the later text talking about a … Continue reading Advertising pays in the Netflix Q1 results
Deadline reports a survey suggests the UK FAST channels could be worth as much as $500m by 2027. As I tried to explain here, FAST is ad-support TV streamed rather than broadcast. Think something like ITVX (in fact exactly like the free version of ITVX) delivered over the internet without a tuner. The survey by London-based research house Omdia was sponsored by Canadian Blue Ant … Continue reading The UK FAST channels could be worth $500m by 2027
ITV has announced further investment in InfoSum. If you haven’t clicked away yet, hold on a second. It’s all about Planet V 2.0, the newly updated version of ITV’s premium advanced advertising platform. If that’s not boring sounding enough, after all ITV is about making money from advertising (he wrote cynically). Well look at what it does… …new Matchmaker advertising product which allows retail advertisers … Continue reading ITV increases its investment in InfoSum
The new advertising supported tier for Disney+ arrives December 8. We knew it was coming, but we didn’t know prices would rise (at least in the US) on the same day. It now seems the US pricing for Disney+ will rise by $3 a month, and the ad-tier will cost the $8 currently charged. Of course this all means we’ll get the same increases in … Continue reading Disney+ ads start in December, as do higher (US) prices
Ofcom is reviewing regulation around advertising, with a view to increasing the allowable time. TV shows need to be funded somehow, it’s not philanthropic nor directed by the state (despite what some may believe). The BBC has its licence (for now), the commercial stations take advertising, the streamer have subscriptions (and soon even Netflix will have an advertising tier), so this is reality. The BBC … Continue reading Ofcom considering longer advert breaks
Symmetry Junction 