ITV is celebrating the audience for the opening match of Euro 2024. More than 10 million viewers watched ITV’s live and exclusive Euro 2024 kick-off match between Germany and Scotland — the highest peak audience of any opening to a major football tournament in a decade.
On ITV1 and ITVX the match peaked with 10.4 million, with an average of 9.1 million watching the match itself from kick-off to final whistle, and an average of six million for the coverage overall.
To give more context, its the highest peak audience of any TV programme in 2024 — including Eurovision. Expect more records as the tournament proceeds. The article linked talks about future matches to be covered by ITV.
Symmetry Junction 