There’s been talk about the amount of investment streamers make in both Europe and the UK, now we’ve a concrete example. Netflix has added quarter-of-a-billion pounds to the UK economy. In specific:
5,000 local businesses benefited from Bridgerton universe over the past five years
This is not a random claim, but has been analysed sufficient for Shonda Rhimes to open the London Stock Exchange (photo above) last Friday.
The cultural impact is also claimed:
- Visit West reported a boost in visits to the region where much of the show is set, contributing over £5 million to the local economy in Bath, Bristol, and surrounding areas
- Kiddies Kingdom saw a surge in new baby names inspired by the show, including a 51% increase in the name Daphne, a 27% increase in the name Eloise and a 26% increase in Colin from 2020-2021
- Vitamin String Quartet shared that fortnightly streams of its songs increased by 350% after Bridgerton’s Season 1 premiere in 2020.
Roll on the next few seasons!