Noting how the name almost spells out Plan TV, I read how ITV’s advertising platform is doing well. The ITV press release has some data, including types of user, benefits for digital campaign booking and more.
I see it as evidence of a working, coherent strategy, and found this fact interesting:
Planet V is the second-largest video advertising platform for premium video in the UK, after Google
The platform is clearly tied into the future development of ITVX as a whole. I look forward to learning more.
Symmetry Junction 